Under the Patronage of HRH the Crown Prince and Prime Minister: Scent Arabia to Open this November

Bahrain, 3rd Oct 2026 - Under the patronage of His Royal Highness Prince Salman bin Hamad Al Khalifa, the Crown Prince and Prime Minister, Scent Arabia 2026 will hold its fourth edition from 24 to 28 November in Hall 2 at Exhibition World Bahrain. 

Scent Arabia returns this year as a specialised platform celebrating the culture of fragrance across the Arabian Gulf. It brings together renowned Gulf perfume houses and brands specialising in oud, bakhoor and home fragrances, alongside a diverse selection of cosmetics and skincare, haircare and bodycare products. 

Commenting on the occasion, Ms Sara Ahmed Buhiji, Chief Executive Officer of the Bahrain Tourism and Exhibitions Authority (BTEA), affirmed that the patronage of HRH. She noted that the exhibition continues to strengthen its position as a specialised event attracting visitors and fragrance enthusiasts, supported by the year-on-year growth in the scale and diversity of its participation and visitor experiences.

She reiterated the Authority’s commitment to working with its partners to further develop and diversify tourism products and experiences that cater to visitors’ different interests and preferences and enhance the Kingdom’s appeal as a tourism destination. 

Mr Mohammed Ebrahim, General Manager of Informa Bahrain, said that the diversity of participation in this year’s edition reflects Scent Arabia’s continued development and growing regional standing. He noted that the exhibition brings together established brands and new names with a broad audience of fragrance enthusiasts, creating opportunities to build direct relationships, exchange expertise and discover the vision behind each brand.

 

He added that the launch of the new beauty pavilion represents another stage in the development and expansion of the exhibition experience, helping to attract a broader range of participants and visitors and enhance the experience offered to them. He expressed his confidence that the 2026 edition will build on the exhibition’s continued progress through diverse participation and the introduction of new experiences and products that cater to visitors’ interests.

 

This year’s edition will feature more than 30 specialist brands and participating companies, further strengthening the event’s position as a regional platform for direct engagement between brands and consumers, while giving visitors greater opportunities to discover new names and experiences.

 

Among the key additions to the 2026 edition is a new beauty pavilion, expanding the event’s range of products and experiences to include cosmetics and skincare, haircare and bodycare products. The pavilion will provide visitors with a dedicated space to discover the latest products and trends in the beauty sector and will host a number of specialist companies.

 

Scent Arabia 2026 will also highlight local talent and creative enterprises by providing them with a space to present their products to a broad audience, build direct relationships with visitors and industry enthusiasts, and strengthen the presence of Bahraini and emerging brands at specialist regional events.

Free registration provides visitors with a single badge granting access to Scent Arabia, Jewellery Arabia and Cityscape Bahrain, offering an integrated experience that brings together fragrances, beauty, jewellery, watches and real estate under one roof at Exhibition World Bahrain.

 

The event will welcome visitors from 3:00 pm to 10:00 pm on Tuesday, Wednesday and Thursday, 24, 25 and 26 November; from 1:00 pm to 10:00 pm on Friday, 27 November; and from 3:00 pm to 10:00 pm on Saturday, 28 November.

 

Visitors can register free of charge through the following link: https://link.informa.com/GvP.

 

About Informa Bahrain

Informa Bahrain is one of the Kingdom of Bahrain’s leading organisers of major exhibitions, conferences and events. Its portfolio includes the Autumn Fair, Jewellery Arabia, Scent Arabia and the Middle East Oil, Gas and Geosciences Show (MEOS GEO), alongside several other specialist events.

 

Operating under the global Informa Markets network, the company draws on its international expertise and reach to provide platforms that bring together businesses, brands, industry professionals and consumers, creating opportunities for connection, engagement and commerce. Through these activities, Informa Bahrain contributes to the growth of the exhibitions and conferences sector and strengthens the Kingdom of Bahrain’s position as a leading destination for regional and international events. For further information, please visit: www.informamarkets.com

 

Follow/Tag us on social media:

• Informa Bahrain: LinkedIn @InformaBahrain | Instagram @informabahrain

• Jewellery Arabia: LinkedIn @JewelleryArabia | Instagram @jewelleryarabiabahrain | Facebook @JewelleryArabia

• Scent Arabia: LinkedIn @ScentArabia | Instagram @scentarabia | Facebook @ScentArabia

• The Autumn Fair: LinkedIn @TheAutumnFairBahrain | Instagram @autumnfairbahrain | Facebook @TheAutumnFairBahrain

• MEOS GEO: LinkedIn @MEOSGEO | Instagram @meos_geo | X @MEOSGEO | Facebook @MEOSGEO

 

Media Contact

Organization: Media Scene for PR and Translation

Contact Person: Husain Nasser

Website: https://mediascenebh.com/contact-2/

Email: Send Email

Contact Number: +97337701002

Country: Bahrain

Release id: 49628

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